Marketing and Advertising
2018 - 2019
Module III welcomed Kathleen Scheld of Ridgeway Partners to discuss Marketing and Advertising, specifically as it applies on the level of "personal branding". Kathleen is a graduate of Amherst College and previously worked at Goldman Sachs and J.P. Morgan. After a discussion of how to build a personal brand, network, and nail an interview, participants got to practice pitching one of their teammates for a sample job.